/case/ - Case Studies

The Challenge
Can you design an experiment that ensures no one knows which version is better until we crunch all numbers? ✨
Why do this?
1. Avoid bias in user testing.
2. Get real-world data w/o influencing users.
How to Participate:
- Create two versions of your website's homepage w/ minor changes (colors, layout tweaks). Pro tip: Use tools like Google Optimize or VWO for seamless implementation. Test Duration:
3 weeks minimum so you have enough traffic and varied user segments.
>Remember the goal is not just to win but learn what works best!
What You Get:
- Insights into which design performs better without anyone knowing in advance.
Potential reward: A shoutout on our board for creating one of this year's most engaging experiments!
Join now and let's see who can pull off the sneakiest blind test.
Spoiler: The key is randomization at scale.

Ready to take your design skills up a notch? Share how you approached it in comments below.