i just read this crazy stat from hubspot: ai-driven traffic converts way better than traditional stuff. like
58% of marketers say it happens! think abt all those chatgpt, perplexity searches shaping buying decisions. and were not even seeing them yet in analytics? seems legit to me.
i wonder if any brands have rly nailed this strategy by now or is everyone still figuring out the best ways. anyone know some killer aeo case studies i should check out?
found this here:
https://blog.hubspot.com/marketing/answer-engine-optimization-case-studies