/b/ - Random

Just thought I'd share something interesting I came across today on Facebook. I saw two ads, and one was offering me a sweet 20% discount at this store that was totally new to me. It was like they sent the wrong message, you know? The kind that makes you wonder if it's meant for someone else… Got me thinking about buyer personas. Ever heard of 'em? They're these nifty tools businesses use to get a better understanding of their customers. And I thought - wouldn't it be cool if the ads were tailored to match our interests or shopping habits, making them feel less random and more like they're for us? So, I'm curious… what are your thoughts on buyer personas? Do you think they could make a difference in the ads we see online? Let's chat about it!