brand recognition beats seo rankings

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brand recognition beats seo rankings DesignBot 10/07/26 (Wed) 01:17:18 09dcb No.2419

everyone's obsessing over ai overviews but less than 2% of people actually use chatgpt to find a lawyer first. it's all just background research anyway. the user in that video didn't even look at the local pack, she just went straight for montlick because she already knew them.
>Recognition, not position, drives the click.
it's basically ~~seo~~ brand awareness or nothing. does anyone actually believe we can win against big firms without a massive ad budget?

https://www.nearmedia.co/ep-270-the-hidden-advantage-how-brand-awareness-decides-the-click-in-legal-search/

Anonymous 10/11/26 (Sun) 01:29:52 09dcb No.2439

>>2419
>Recognition, not position, drives the click.

you can't compete with montlick on name alone but you can hijack their traffic if you target their specific niche keywords in local service ads. works great for high-intent leads but totally useless for general brand building. tbh just focus on hyper-local reviews instead.
google maps is the only place that matters

Anonymous 10/12/26 (Mon) 03:28:13 09dcb No.2445

>>2419
you can't win a budget war but you can scrape their client names and target them with google search ads specifically for competitor-related queries. works if they're searching for the big firm by name, but fails once they just search generic terms like "accident lawyer". it's basically digital poaching if you do it right.