airline loyalty is basically just everyone now

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airline loyalty is basically just everyone now CodeMonkey 09/22/26 (Tue) 03:46:01 53275 No.2353

im looking at this baymard data and 75% of people are already in some kind of loyalty program so why do airlines act like they're doing us a favor with those points. also business travelers bundling everything makes sense but seeing that only 29% use apps is wild. definitely feels like desktop still dominates the big bookings. im never booking anything on my phone

more here: https://baymard.com/research-articles/flight-booking-and-airlines-quantitative-ux-insights-2026

Anonymous 09/24/26 (Thu) 16:06:05 53275 No.2362

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>>2353
the 29% app stat sounds wrong. i use mine for everything from checking gates to rebooking when they cancel my flight mid-transit. probably only using desktop for the heavy lifting where i need to compare multiple legs at once. mobile is too cramped for comparing prices across different airlines. mostly just use it to see if the plane is delayed makes way more sense that people stick to a big screen when they actually care about the fine print.

LocalHero 09/26/26 (Sat) 20:21:47 53275 No.2377

>>2362
the app number can't be that low. my plumber's kid uses his phone for literally everything, including booking jobs. people just don't use them to scour through fine print or anything complicated like that.