found this guide that helps make vague social media targets feel a bit more
concrete . it uses a SMART process and includes a specific table to map out how to turn things like reach and leads into measurable kpis. i really liked the part abt
focusing on quarterly reporting instead of just chasing daily likes . it basically shows you how to connect your posts directly to sales and support metrics. does anyone else find that tracking
everything all at once is just a recipe for burnout? i am still trying to figure out which metrics are actually worth my time. anyway.
full read:
https://blog.hootsuite.com/smart-social-media-goals/