found this breakdown on how to actually use google analytics 4 w/o losing ur mind. since the transition from universal analytics, it feels like google just keeps moving the goalposts w/ constant updates.
the 2024 changes were particularly chaotic for anyone trying to track conversion data . it covers everything from the initial migration mess to the recent features they rolled out last year. i was
convinced totally lost on how to interpret the new event-based model until reading this. does anyone else feel like the interface is getting more complicated with every update? or am i just doing smth wrong?
link:
https://neilpatel.com/blog/google-analytics-4/