just stumbled onto this breakdown of how to actually handle branding on bluesky. it is pretty different from the usual x/threads playbooks since everything revolves around those custom feeds u can control. instead of just blasting posts, u have to figure out how to fit into specific user-driven discovery loops. if you try to use the same old tactics, you will prob end up
getting muted by everyone . it is all about being part of the community rather than just shouting at them. i think the key is leaning into those
user-controlled feeds bc that is where the real engagement lives now.
>the era of algorithmic dominance is fading. you really have to focus on transparency if you want people to actually follow your brand. does anyone else feel like it is much harder to scale without a massive ad budget here? i am still trying to figure out if custom_feed_integration is the only way to stay relevant. ~~it is definitely not as easy as it lookshttps://sproutsocial.com/insights/bluesky-strategy/