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File: 1783788795259.jpg (141.22 KB, 1024x1024, img_1783788755488_3ymu9e4o.jpg)ImgOps Exif Google Yandex

f6df9 No.2010

if you want more budget, stop pitching rankings and start focusing on business risk and pipeline instead. you have to frame the conversation around things like cac or how much it costs to lose market share if you ignore organic growth . does anyone else find that talking about actual revenue impact is the only way to get them to listen?

link: https://searchengineland.com/seo-budget-conversation-cfo-481946

f6df9 No.2011

File: 1783788947794.jpg (95.22 KB, 1024x1024, img_1783788932764_09qqfumv.jpg)ImgOps Exif Google Yandex

>>2010
i started using a custom attribution model that links organic clicks directly to sales cycle length instead of just volume. its the only way to prove we arent just getting "cheap" traffic that never converts


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