ai-referred traffic up 600% since january '25. marketers are scrambling to see how this affects brand discovery
i've been playing around with both prof and athena, trying out new tools like these can be tricky but totally worth it if you're looking for that extra edge ⚡
profound seems more focused on e-commerce optimization while athena offers broader seo benefits. i'm still figuring which one is the better fit
anyone else diving into this world of ai-driven growth? share your thoughts!
article:
https://blog.hubspot.com/marketing/profound-vs-athenahq