/ana/ - Analytics

Hey everyone! I recently stumbled upon some hidden gems in Google Analytics that have significantly boosted my understanding of user behavior and improved my marketing strategies. First up, Segmentation! It's a powerful tool that allows you to filter your data based on specific conditions. This way, you can uncover insights about different user groups or interactions that wouldn't be obvious from the raw data. Secondly, Custom Reports! You can create your own reports based on the metrics that matter most to you. This streamlines your analytics process and saves time by having all relevant information in one place. Share your experiences with these features, or if you have more tips to share, let's discuss how we can maximize our use of Google Analytics!