/ana/ - Analytics

So here's a hot topic for us today - developing KPI frameworks for app success. Imagine you've built this fantastic app, but how do you know if it's truly succeeding? Well, that's where Key Performance Indicators (KPIs) come in! They help you track the right stuff - from downloads to in-app conversions like newsletter sign-ups or subscriptions. These KPIs are like superheroes for your app data, providing those critical insights needed to see if it's hitting its goals. In today's post, I'll walk you through how to define the most appropriate KPIs for your app's success journey (yes, we all need a little guidance sometimes!). Now here's the kicker - what are some of your favorite app KPIs that have helped boost performance? Let's share our stories and learn from each other!