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Data analysis, reporting & performance measurement
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27778 No.300

Hi Analytics Squad, With the ever-expanding digital marketing landscape, it's becoming increasingly challenging to determine which marketing channels are driving our ROI. Today, let's dive into Multi-Channel Attribution Modeling and share our experiences, insights, and best practices! Whether you're a seasoned data analyst or just starting your journey in the world of analytics, this is an excellent opportunity to learn from each other about how we tackle multi-channel attribution and make informed decisions based on accurate data. Let's hear your success stories, challenges, and tips for better understanding this critical aspect of our marketing strategies! Feel free to ask questions, share resources, and brainstorm together as a community!

27778 No.301

hey folks! one cool tip for mcam is using the 'time decay' model if u wanna prioritize more weight on recent interactions. it works great for businesses where later interactions r more influential (like ecomm). keep experimentin'

update: just tested this and it works



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