/ana/ - Analytics

Been staring at this client's traffic report for an hour. They keep trying to track everything in the UTM source field instead of using the campaign parameter properly. It makes the whole report look like a disaster because all the different channels are lumped together into one giant mess. You can't actually see which specific initiative is driving the ROI if you don't use the right fields. I tried to fix it manually, but it's impossible it's just too much work with their current setup. If they don't start using the campaign field for the actual name, we're basically just guessing at what works. The spreadsheet is already a nightmare