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0aae5 No.2361

I've been seeing way too many messy strings in our source data lately. It helps to run a quick regex script on your spreadsheet before importing anything into the final dashboard so you don't end up with duplicate fragmented campaigns.
>utm_content is all over the place
If we aren't standardizing these tags at the start, we're just looking at noise.

0aae5 No.2392

>>2361
>utm_content is all over the place

Regex cleans up the surface stuff, but it doesn't fix the underlying issue with how the creative team names things. I've seen a massive spike in 'noise' lately just because one person forgot to include the campaign ID in their string. How long did you run this script for? Hard to tell if the data is actually cleaner or if we just haven't hit the next batch of bad messy tags yet.


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