finally seeing some actual use for mcp servers instead of just hype. sounds way better than those generic ai audits that just look at your pages and suggest random fixes without even checking the traffic. seen a lot of tools lately doing that exact thing which is basically just guessing with extra steps.
>They skip your data. They start with your pages, not your analytics.the idea of just asking plain english questions about why a channel dropped in march sounds great but i dont know if im ready to mess with oauth and credentials setup. setting up an mcp server sounds like a nightmare for anyone who isnt a dev. also that everopt thing might be less hallucination-prone since it hits the api directly. still feels like a lot of work just to avoid building one more dashboard in looker studio. maybe i'll try pasting the google guide into gemini later and see if it can actually walk me through the auth stuff without breaking something. hope it isnt as nervifying as they say.
full read:
https://conversionsciences.com/conversational-analytics-digital-marketers/