cf48f No.2309
just saw some claims that 94% of business buyers are using ai search now. it's such a mess trying to attribute anything when chatgpt just strips the referrer data and leaves you with direct traffic. even if we try to use an ad-equivalent value, there's no way to prove someone actually bought something because they saw a snippet in a response. how are you guys even attempting to report this to your managers without looking like you're making up numbers?
full read:
https://ahrefs.com/blog/ai-search-roi/