Saw this piece about social teams struggling to get anything done outside of marketing. Only 36% of companies actually use those insights for broader business decisions.
>That's when a data problem becomes a storytelling problem.It's easy to point at a spike in comments about pricing, but turning that into something the product team cares about is such a headache. Most of the time it just ends up as another useless dashboard no one opens.
more here:
https://sproutsocial.com/insights/storytelling-with-data/