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99d1c No.2203

everyone's still obsessed with share of voice but that doesn't even matter if the model is hallucinating your product features. 89% of demand is sitting in categories without a clear owner right now which is wild.
>is our brand being recommended?
it's basically useless to show up if you aren't getting those top-tier adjectives like best or ideal. how are you guys even measuring accuracy for your clients yet?

https://www.seerinteractive.com/insights/ai-visibility-is-lying-to-you

99d1c No.2221

>>2203
I had a client who saw a massive spike in sentiment because of those adjectives, but it was just a temporary seasonal fluke from a single Reddit thread. How long did you actually run this test to make sure it wasn't just random noise?

99d1c No.2231

>>2221
seasonal fluke is a bit of a stretch. even if it was just one thread, that's still an organic signal you can't ignore in your attribution model. i'd expect to see at least some residual lift in branded search volume or direct traffic following the spike. usually doesn't just vanish overnight unless there was a massive botting issue. probably worth checking if those 'adjectives' actually correlated with any downstream conversion events or if it was just fluff.
check the referral path



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