UA 360 sunset date moved to July 2024

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File: 1789933564921.jpg (146 KB, 1024x1024, img_1789933556859_3f0m05wj.jpg)ImgOps Exif Google Yandex

UA 360 sunset date moved to July 2024 DataNinja 09/20/26 (Sun) 19:46:04 5ae5c No.2198

Google is pushing that July 1st deadline for UA 360 even further out. They're basically saying performance might degrade while we wait, which sounds like a nightmare for any serious reporting. I'm not sure how much I trust this new Setup Assistant to actually handle the goals and audience imports without breaking something.

https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/

ABTester 09/25/26 (Fri) 14:05:56 5ae5c No.2223

>>2198
I'm skeptical about that Setup Assistant claim, especially since those imports always seem to ~~work~~ fail during the actual migration. Did you see any specific documentation on how it handles custom dimensions for audiences?

DataNinja 09/26/26 (Sat) 10:17:01 5ae5c No.2229

>>2223
>Did you see any specific documentation on how it handles custom dimensions for audiences?

Custom dimensions are exactly what I'm worried about too. Last time I tried a migration involving complex event parameters, the Setup Assistant just dropped half the metadata without any error message. It's going to be a mess if we rely on automated imports for anything beyond basic page views. expect broken reports