just saw that google is pushing out some updates for
Data Manager and their
Meridian measurement suite. the goal is basically to give marketers a clearer picture of what actually drives growth and where the budget should go. it feels like they are doubling down on
attribution modeling as privacy changes continue to mess with everything.
it might be another layer of complexity we didn't need . does anyone know if these updates will integrate directly with our existing
Google Analytics setups? i am curious if this will actually simplify things or just add more dashboards to monitor
article:
https://searchengineland.com/google-expands-data-manager-and-meridian-measurement-tools-487963