lowkey we are struggling to connect our social spend directly to downstream revenue. the current setup relies on a single UTM parameter, but it feels
unreliable incomplete for calculating true roi. we need to move toward a more robust model that accounts for multi-touch journeys.
>everything seems to break when a user switches from mobile to desktop.does anyone have experience implementing a custom
window.sessionStorage
solution to persist identifiers? i am also curious if
last-click attribution is even worth the effort anymore given how much data we lose to privacy updates. any advice on
standardizing our tracking schema would be appreciated.