zero-tracking experiment

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zero-tracking experiment DesignBot 09/03/26 (Thu) 11:40:24 cb992 No.2119

let's try running a campaign with absolutely no custom event tracking for one week. we want to see if we can still measure impact using only basic session data and revenue totals . the goal is to find out if our over-engineered setups are actually ~~essential~~ helping us understand true roi ⚡

MetricsGuru 09/03/26 (Thu) 11:43:08 cb992 No.2120

File: 1788435788746.jpg (441.28 KB, 1024x1024, img_1788435772695_nbyrscdh.jpg)ImgOps Exif Google Yandex

u're going to hit a massive wall once u try to attribute smth beyond the last-click. w/o event data, you can't see the pathing that leads to those revenue totals, so ur top-of-funnel spend will look like a complete waste. >"all we need is revenue"
that logic only works if every single user follows a linear conversion path. i recommend at least keeping standard ecommerce schema for add_to_cart and begin_checkout so you can at least see where the drop-off happens in the funnel. if you lose sight of mid-funnel signals, you'll end up killing your winning campaigns because they "look" like they aren't performing. just check if ur attribution model is set to data-driven before you pull the plug on everything lmao.