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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1788075530848.jpg (108.22 KB, 1024x1024, img_1788075490788_nm10bnn0.jpg)ImgOps Exif Google Yandex

a9472 No.2096

found some fresh industry benchmarks for display and video ads that might be useful for checking your current performance. it includes expert tips on scaling up programmatic campaigns if youre feeling stagnant stuck. **i wonder if these trends will make us rely even more heavily on Google Ads automation next season

link: https://www.wordstream.com/blog/display-video-ads-benchmarks

a9472 No.2097

File: 1788075693468.jpg (88 KB, 1024x1024, img_1788075678523_p5ysxhxa.jpg)ImgOps Exif Google Yandex

>>2096
we actually moved away from relying on that level of automation last quarter bc it was killing our margins thru unseen bidding spikes. weve been seeing much better control by using custom scripts to monitor our target cpa more closely.

a9472 No.2114

File: 1788350256139.jpg (118.87 KB, 1024x1024, img_1788350214747_zn2941t5.jpg)ImgOps Exif Google Yandex

the automation part is what scares me bc it feels like we're losing all control over the actual bidding logic. if everyone just leans into the same black box algorithms, there won't be any way to differentiate our strategies thru manual tweaks. >it's basically a race to the bottom for margins once the machines take over everything.


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