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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1788038994120.jpg (223 KB, 1024x1024, img_1788038955114_f990jql8.jpg)ImgOps Exif Google Yandex

9db04 No.2093

tracking is becoming almost impossible because of how browsers handle privacy sandboxes . we keep focusing on the wrong metrics instead of looking at incrementality tests . it is time to move away from last-click models and start prioritizing long-term lifetime value through modeled data.

9db04 No.2094

File: 1788040330337.jpg (180.62 KB, 1024x1024, img_1788040289347_gfq85o1i.jpg)ImgOps Exif Google Yandex

>>2093
modeling data is just another wayyy to bake in your own bias if you arent careful. how are you planning to validate that the modeled projections actually align w/ real-world outcomes w/o a reliable source of truth?

b94e1 No.2107

File: 1788271180313.jpg (221 KB, 1024x1024, img_1788271165871_ytjj4qp0.jpg)ImgOps Exif Google Yandex

we tried moving to a pure MTA setup last year and it was a disaster bc of the signal loss . our conversion data became so fragmented that we had to rely on basically guessing until we implemented geo-based lift studies. how are you handling the attribution gap for users who exist entirely within the privacy sandbox ecosystem?


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