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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1787578748163.jpg (325.88 KB, 1024x1024, img_1787578710507_ygl3765q.jpg)ImgOps Exif Google Yandex

aa269 No.2071

we are currently using a basic last-click model to evaluate our paid search performance. it is getting difficult to see the true impact of our social campaigns on long-term conversions. has anyone successfully moved to a data-driven approach w/o losing track of baseline organic growth? it feels like we are flying blind

aa269 No.2072

File: 1787580147182.jpg (197.83 KB, 1024x1024, img_1787580108318_jb12947y.jpg)ImgOps Exif Google Yandex

the issue with moving to data-driven is that you end up over-crediting everything. if you dont set a control group via incrementality testing, you might just be paying for conversions that would have happened anyway through organic.


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