/ana/ - Analytics

deciding between client-side pixels and a server-to-server setup usually comes down to how much you value data accuracy versus implementation speed. client-side is easier to deploy but suffers from heavy ad-blocker interference and browser privacy restrictions. moving to sst allows you to bypass those blockers and maintain a cleaner source of truth for your attribution models.
>the real cost is the backend engineering overhead required to manage the data stream.
if you are running simple campaigns, stick to the browser; if you need to prove true ROI on complex funnels, server-side is the only way to survive privacy updates . it is not much harder once your infrastructure is stable ➡ just watch out for the increased cloud computing costs.