/ana/ - Analytics

fr everyone is still obsessed with multi-touch models when we all know the data is basically broken. tracking privacy changes have made it nearly impossible to link a specific click to a conversion w/o massive guesswork. we should stop chasing perfect visibility and start focusing on incremental lift instead.
>attribution is just an educated guess at this point
the only way to find true value is thru controlled experimentation . relying on last-click or even complex weighted paths is a waste of time massive risk for any budget. ⚠