/ana/ - Analytics

how are u all handling the gap between GA4 data and actual bank statements? we are trying to move away from last click models but the current setup makes it impossible to see a true connection to our spend. i am struggling to find a way to track multi-touch attribution w/o manual spreadsheets for every single campaign.
>the data just does not align with our revenue
is anyone using a specific bigquery script or tool to automate this reconciliation? it feels like we are losing sight of the actual roi on our paid search efforts because the tracking is too fragmented. i am starting to think we should just go back to basics and use platform-native metrics but i do not wanna lose that granular view.