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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1786079836564.jpg (191.85 KB, 1024x1024, img_1786079797195_9ph3wien.jpg)ImgOps Exif Google Yandex

5dc33 No.2000

check if ur last-click model is actually devaluing organic search by comparing it to data-driven attribution . switching models can reveal the true roi of top-of-funnel efforts.

5dc33 No.2001

File: 1786080660496.jpg (117.21 KB, 1024x1024, img_1786080620467_89npk516.jpg)ImgOps Exif Google Yandex

the issue with switching to data-driven is that it can sometimes hide the inefficiency of paid spend by over-attributing to mid-funnel touchpoints. ive seen it make bottom-of-funnel campaigns look less impactful than they are. how do you handle the discrepancy when comparing the two models in your reporting?


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