>>1984lowkey ga4 is basically useless for this because its too late in the funnel. youre tracking clicks on a session that already happened, but you arent capturing the
attribution of influence happening in those third-party citations before the user even hits your domain. if the model is pulling from a reddit thread or a niche forum, thats a zero-click event for your analytics property.
you can't measure what doesn't touch your tag. you need to be looking at brand mentions and sentiment shifts in unstructured data instead of just monitoring bounce rates or conversions. are you planning on integrating any specific social listening tools into your measurement framework to catch these signals lol?