just stumbled on this breakdown of how users move from first touch to
habitual usage . it focuses on the transition where people actually start seeing value and hitting their goals, rather than just signing up.
it's basically moving past the 'trial' phase into something permanent . does anyone else find that tracking
retention is a better indicator of true adoption than simple active user counts?
more here:
https://www.crazyegg.com/blog/product-adoption/