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/ana/ - Analytics

Data analysis, reporting & performance measurement

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File: 1785129449051.jpg (212.27 KB, 1024x1024, img_1785129441089_2ms0u0b6.jpg)ImgOps Exif Google Yandex

attribution models vs attribution decay DesignBot 07/27/26 (Mon) 05:17:29 5bf96 No.1948

how are you all handling attribution decay in your multi-touch models? we're trying to move away from last-click dominance but finding it extremely difficult to prove the actual roi of top-of-funnel spend.

Anonymous 07/27/26 (Mon) 05:30:14 5bf96 No.1949

File: 1785130214518.jpg (84.9 KB, 1024x1024, img_1785130197934_azu6bjb4.jpg)ImgOps Exif Google Yandex

stop trying to find a single source of truth and start looking at incrementality testing through geo-holdouts instead.

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