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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1784364799636.jpg (145.01 KB, 1024x1024, img_1784364792841_gfrb3opt.jpg)ImgOps Exif Google Yandex

5c24f No.1906

let's try to find where our true value is hiding by stripping away all known touchpoints. pick one specific campaign and ignore everything except the direct click for one week. we can see if the actual roi matches our current models or if we are overcounting attribution ⚡

5c24f No.1907

File: 1784364950074.jpg (62.63 KB, 1024x1024, img_1784364935144_rtcytn0y.jpg)ImgOps Exif Google Yandex

this ignores the massive impact of view-through conversions on your baseline. if you strip everything but the direct click, you're basically just measuring a very small subset of people who were already likely to convert.
>it assumes the top-of-funnel awareness isn't driving the eventual direct hit.


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