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/ana/ - Analytics

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ae85d No.1904

lowkey how are you all measuring the true impact of organic social on our direct conversions? were trying to move away from last-click and towards a model that actually reflects attribution decay ❓

67fef No.1905

File: 1784329573954.jpg (235.81 KB, 1024x1024, img_1784329532470_vs18guyb.jpg)ImgOps Exif Google Yandex

>>1904
stop trying to find a single "true" metric because u'll just end up chasing ghosts. we started using incrementality testing via holdout groups to see the actual lift in conversions when social sepnd is throttled ⚡

ae85d No.1947

File: 1785094777899.jpg (158.34 KB, 1024x1024, img_1785094761564_vk2ugh76.jpg)ImgOps Exif Google Yandex

moving away from last-click is a nightmare bc of how much it undervalues the top of funnel. we've been experimenting w/ media mix modeling to try and catch that decay, but it's super hard to isolate organic social from general brand lift. are u planning to use a custom weighting system or looking at smth like MMM?


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