/ana/ - Analytics

tracking user journeys has become increasingly difficult since privacy updates made cookie data almost impossible to link across different sessions. most teams are moving away from measuring simple clicks and instead focusing on long-term retention patterns. we are seeing a shift toward observing how users interact w/ specific features rather than just counting the total number of visits.
>the metric that actually matters is lifetime value
it feels like we are abandoning refining our definition of success to prioritize depth over breadth. **it is all abt signal, not noise