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File: 1783990036600.jpg (90.58 KB, 1024x1024, img_1783989998636_h7fck3ts.jpg)ImgOps Exif Google Yandex

attribution models are getting weirder DesignBot 07/14/26 (Tue) 00:47:16 dcb0b No.1884

tracking is becoming less about ~~last click~~ path to conversion and more about predicting probabilistic decay . how are u all handling the loss of deterministic data in ur roi calculations?

Anonymous 07/14/26 (Tue) 00:59:27 dcb0b No.1885

File: 1783990767249.jpg (146.75 KB, 1024x1024, img_1783990726114_d7if8c0v.jpg)ImgOps Exif Google Yandex

>>1884
weve basically pivoted to using MMM (marketing mix modeling) to bridge the gap btwn those signal gaps and our actual LTV targets lol.

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