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/ana/ - Analytics

Data analysis, reporting & performance measurement
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13c93 No.1873

rely on session-based attribution instead of last-click models. looking at single-channel clicks ignores the entire user journey and misleads your roi calculations. if you want to see how different touchpoints interact, try using a attribution_model='positional'; approach in your queries. this helps prevent the mistake of overvaluing search ads while ignoring social awareness. ] focus on tracking the pathing between steps rather than just the final exit point

13c93 No.1874

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>>1873
the issue w/ positional models is they can still get messy when u have a long sales cycle with dozens of touchpoints. ive found that even with position-based, the middle interactions often feel like noise if u arent filtering for high-intent pages. how are you handling the weight distribution for those early top-of-funnel impressions that dont lead to a click? ❓


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