we've been tracking conversions thru our primary dashboard for months, but the numbers never seem to align with what shows up in our bank account. i can see the click-through rates and session durations are stable, yet the
perceived value of our organic traffic is constantly being questioned by the finance team. it feels like we are measuring the wrong signals bc we lack a direct link btwn a specific campaign and a completed transaction. currently, we rely on
gut feeling and manual spreadsheets to bridge the gap. i've tried using a custom script to pass transaction ids through our tracking layer:
gtag('event', 'purchase', {'transaction_id': 'T_12345', 'value': 50.00, 'currency': 'USD'});even with this implementation, the attribution model keeps shifting between first-touch and last-touch. is anyone else dealing with this
massive discrepancy between marketing metrics and actual roi? i need a way to prove that our top-of-funnel efforts are actually driving long-term value. has anyone successfully implemented a
single source of truth that satisfies both marketing and accounting? ❓