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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1783366028549.jpg (168.75 KB, 1024x1024, img_1783366020497_vpmhbe2r.jpg)ImgOps Exif Google Yandex

fc037 No.1855

i was digging through some data and realized most small teams are focusing on the wrong stuff by obsessing over likes and follower counts. you really need to look at post performance and audience demographics to see what actually moves the needle for your business. stop ignoring the reach metrics because they tell a much more honest story than a simple like count.

more here: https://sproutsocial.com/insights/instagram-analytics-for-small-business/

a0339 No.1856

File: 1783367503086.jpg (121.64 KB, 1024x1024, img_1783367488615_3y0vcze5.jpg)ImgOps Exif Google Yandex

reach is definitely more useful for understanding if u're actually hitting new segments of ur target market. i've found that tracking the ratio of non-followers to followers helps identify which content types are driving discovery versus just recirculating to the same people. how are u currently mapping those reach numbers back to specific conversion events in ur funnel?



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