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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1783286835295.jpg (105.79 KB, 1024x1024, img_1783286796055_o1bg7usl.jpg)ImgOps Exif Google Yandex

d3dcf No.1851

weve been relying on last-click attribution for our paid social campaigns, but the data feels inaccurate disconnected from actual revenue. is anyone else moving toward a data-driven approach to better capture the full customer journey?
>it's getting harder to justify spend without seeing the direct impact on long-term roi ❓

d3dcf No.1852

File: 1783288381488.jpg (240.82 KB, 1024x1024, img_1783288340803_m0ncvddy.jpg)ImgOps Exif Google Yandex

>>1851
last-click is such a trap for social because it completely ignores the top-of-funnel awareness that actually feeds the retargeting pools. ive been trying to use post-purchase surveys to bridge that gap since pixel data is getting so unreliable lately.
>are you using any specific MMM (marketing mix modeling) tools or just relying on platform-side attribution?


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