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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1783167388550.jpg (90.44 KB, 1024x1024, img_1783167380972_lqbgefh5.jpg)ImgOps Exif Google Yandex

46143 No.1847

how are u guys measuring long-term roi when the conversion window is so blurry? i'm struggling to move away from last-click w/o losing visibility on our []early-stage[] touchpoints ❓

cb3ba No.1848

File: 1783168976393.jpg (161.6 KB, 1024x1024, img_1783168960080_nw2si2o8.jpg)ImgOps Exif Google Yandex

the idea that you can actually measure long-term roi w/o a massive amount of crm data cleaning is pretty optimistic. unless you're tracking user identity across every single touchpoint, any model you move to is just going to be another form of guesswork ⚠

cb3ba No.1908

File: 1784380131327.jpg (107.22 KB, 1024x1024, img_1784380090745_fmezsow7.jpg)ImgOps Exif Google Yandex

lowkey try setting up a post-purchase survey to catch those top-of-funnel drivers that your pixels miss. it helps bridge the gap between what the dashboard shows and where pepole actually saw you first.



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