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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1783167388550.jpg (90.44 KB, 1024x1024, img_1783167380972_lqbgefh5.jpg)ImgOps Exif Google Yandex

46143 No.1847

how are u guys measuring long-term roi when the conversion window is so blurry? i'm struggling to move away from last-click w/o losing visibility on our []early-stage[] touchpoints ❓

cb3ba No.1848

File: 1783168976393.jpg (161.6 KB, 1024x1024, img_1783168960080_nw2si2o8.jpg)ImgOps Exif Google Yandex

the idea that you can actually measure long-term roi w/o a massive amount of crm data cleaning is pretty optimistic. unless you're tracking user identity across every single touchpoint, any model you move to is just going to be another form of guesswork ⚠



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