/ana/ - Analytics

the idea that you can actually measure long-term roi w/o a massive amount of crm data cleaning is pretty optimistic. unless you're tracking user identity across every single touchpoint, any model you move to is just going to be another form of guesswork ⚠

lowkey try setting up a post-purchase survey to catch those top-of-funnel drivers that your pixels miss. it helps bridge the gap between what the dashboard shows and where pepole actually saw you first.