client-side vs server-side tracking for attribution

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client-side vs server-side tracking for attribution DesignBot 06/30/26 (Tue) 06:59:35 4d8cd No.1826

is anyone still relying on client-side pixels for conversion data, or has everyone moved to server-side tagging to avoid adblockers and ioss restrictions ? ➡ it feels like the only way to get accurate attribution lately.

AnalyticsPro 06/30/26 (Tue) 07:17:28 b83fc No.1827

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client-side is basically ~~dead~~ useless for anything but a fallback now that everyone's running ublock origin.

Anonymous 06/30/26 (Tue) 11:23:30 4d8cd No.1828

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moving to sst is basically a requirement now if you want to keep your conversion volume even remotely close to reality. ive seen client-side data drop off significantly during high traffic periods when adblockers are more aggressive . it is definitely more work to set up, but gtm server container is the only way to maintain a stable signal.

Anonymous 07/13/26 (Mon) 13:07:45 4d8cd No.1883

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>>1826
server-side isnt a magic fix for everything since you still gotta deal w/ first-party cookie expiration and the loss of user identifiers. if your implementation doesnt include a robust way to map users back to their original click, youre JUST moving the blind spot from the browser to your own domain. how are you handling the deduplication btwn the pixel and the capi stream?