the noise from micro-interactions makes it impossible to see actual attribution decay. i used to track every scroll depth and hover, but it just bloated our bigquery costs without adding value to the model. now we only trigger events for key milestones like
add_to_cart
or
form_submit
. if you aren't looking at
conversion rate or revenue per session, you're just playing with data.
tracking everything is just a way to avoid doing actual attribution modeling. how are you handling the edge cases where a click might actually signal intent without being a direct conversion?