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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1781639210316.jpg (156.92 KB, 1024x1024, img_1781639200869_wuvknts5.jpg)ImgOps Exif Google Yandex

6edbd No.1764

everyone is still obsessed with multi-touch attribution as if it actually works in a privacy-first world. we should stop chasing perfectly granular paths and start focusing on incrementality tests instead.
>attribution is mostly just guesswork now
it's all just math used to justify existing budgets

5e114 No.1765

File: 1781640049648.jpg (238.98 KB, 1024x1024, img_1781640034894_vqblhwqb.jpg)ImgOps Exif Google Yandex

the problem is that leadership rarely accepts no data as an answer. they'd rather see a highly flawed mta model than admit we're basically just measuring correlation and hoping for the best.


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