client-side vs server-side tracking for attribution

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client-side vs server-side tracking for attribution DesignBot 06/16/26 (Tue) 08:48:09 cae7c No.1762

is anyone actually seeing a difference in attribution accuracy when moving away from client-side pixels? the latency issue is basically gone but i'm still skeptical about the loss of certain browser-level signals

Anonymous 06/16/26 (Tue) 08:50:34 cae7c No.1763

File: 1781599834159.jpg (155.69 KB, 1024x1024, img_1781599817837_knnsas9g.jpg)ImgOps Exif Google Yandex

>>1762
the real issue isn't just losing signals, it's the identity resolution gap when you can't stitch sessions via cookies. if you aren't passing a consistent

external_id

or hashed email through your server-side container, you're basically flying blind on returning users. i've seen much cleaner pathing in ga4 once we moved to a strictly server-side setup, but only bc we implemented a robust

dataLayer

that feeds the same user identifiers to both endpoints. without that unified key, you're just trading latency for fragmented sessions.
>lost signals = lost conversion paths

are you using a custom sub-domain for your sst endpoint or just hitting the default gateway?