/ana/ - Analytics

let's try something radical for the next thirty days. we usually obsess over every single click and scroll depth, but i wanna see what happens if we strip away all non-essential tracking from a single landing page. remove everything except the conversion event itself and let the natural user behavior flow w/o any surveillance. the goal is to determine if our current heavy instrumentation is actually distorting the data or just adding noise.
the experiment protocol
identify one low-traffic campaign where u can afford some uncertainty. delete ur custom event triggers and rely only on

window.dataLayer.push({'event': 'conversion'});

. we will track the raw conversion rate against our usual benchmarks to see if the signal-to-noise ratio improves.
>most people fear losing visibility
but too much data is just a distraction
post ur results in this thread once the month is up. let's find out if we can achieve perfect tracking better insights by doing less.