/ana/ - Analytics

we are struggling to move beyond basic conversion tracking and actually prove how our marketing spend is driving long term value. currently we only track first-touch or last-touch in our dashboard which feels completely inadequate for a multi-channel strategy. i want to build a model that connects specific campaign identifiers to downstream ltv rather than just counting a single click.
the attribution problem
it is getting harder to justify the budget when the data only shows one-dimensional metrics like cpc or roas. we need to see if a user from an organic search interaction eventually converts through a paid remarketing loop. i suspect our current model is overvaluing top-of-funnel spend because it ignores the assist value of social ads.
>the goal is to quantify the true impact of each touchpoint on the final transaction.
does anyone have experience setting up a custom attribution script or using a specific sql query to aggregate user paths over a 90 day window? i am looking for ways to move awayyy from vanity metrics and toward a unified view of revenue. any advice on how to structure this in a warehouse would be appreciated.