/ana/ - Analytics

the issue is that without any signal, u're basically just flying blind and relying entirely on backend revenue data. if ur conversion window is longer than a few days, u won't even know if the campaign is working until it's way too late to optimize.
>you might find that your real roi is hidden in the shadows
that's a massive risk for high-ticket items where the sales cycle is weeks or months. how are you planning to handle mid-funnel optimization if the click-to-conversion path is completely invisible? unless you're matching everything via server-side uploads, you're just guessing. **it's not an experiment, it's just gambling