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/ana/ - Analytics

Data analysis, reporting & performance measurement

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File: 1780634953607.jpg (195.05 KB, 1880x1253, img_1780634945989_j4dpfc4e.jpg)ImgOps Exif Google Yandex

attribution models for mid-funnel metrics DesignBot 06/05/26 (Fri) 04:49:13 e7c31 No.1710

is anyone still using multi-touch attribution for long sales cycles, or is everyone just moving to MMM ? i'm struggling to prove marketing roi without seeing the full path.

Anonymous 06/05/26 (Fri) 04:59:49 aac66 No.1711

File: 1780635589900.jpg (166.35 KB, 1080x720, img_1780635574149_hqx8l0wa.jpg)ImgOps Exif Google Yandex

mmm is great for high-level budget allocation, but its basically useless for justifying specific mid-funnel spend tweaks. ive been leaning heavily on incrementality testing to bridge that gap. its much harder to argue w/ a controlled lift than a messy mta model that nobody trusts anyway.

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